Fairy bread Day to support youth mental health
‘Fairy Bread Day’ was founded by Adam Schell in 2014. This year, the family-owned, Australian company, Dollar Sweets, is the official charity sponsor taking Fairy Bread Day nationally.
On Tuesday 24 November, everyone is encouraged to get the 100s & 1000s out of the cupboard and share a plate of Fairy Bread at the end of the school day at 3:15pm, at the office or at home, in person or virtually. Donations from your colourful, sprinkled gathering can be made at the website fairybreadday.com, with all proceeds going to ReachOut.com. Anyone can pledge a donation via the website until 1 December.
“Our mission is to create a brighter future for Australia’s youth, ensuring all young people have access to the tools they need to support their mental health”, said Miranda Higgins, managing director of Dollar Sweets. “ReachOut.com is the perfect partner we can grow with year on year and in one of the most challenging times in history, there are a lot of kids doing it tough right now.”
Ashley de Silva, CEO of ReachOut.com commented, “We are delighted to be the charity partner of Fairy Bread Day. All funds raised will assist us in delivering our programs that improve the mental health and wellbeing of all young people, whatever life throws at them. With your help, we can continue to make a positive and lasting difference in the lives of many more young people.”
In Australia, one in four young people experience a mental health difficulty. Yet, less than 30 per cent of them receive the help they need.
The origins of Fairy Bread
The first mention of ‘Fairy Bread’ was in April 1929 in The Hobart Mercury in reference to a children’s party children menu. However, it’s possible the term Fairy Bread’ referred to the actual bread style itself.
A 1921 Plaistowe Confectionery Company (Perth) advertisement seems to have been the first time Hundreds and Thousands were first mentioned as being sprinkled on buttered bread – by 1928, it was accepted and regarded as a children’s treat food. However, rather than ‘Hundredes and Thousands, Plasitowe used to refer to sprinkles as ‘nonpareils’.
In 1935, The Sydney Morning Herald recommended Fairy Bread as a Christmas day festive treat for children.
Whilst it’s not exactly the healthiest option to serve children, it’s a timeless and colourful party classic (that looks even better on a vintage plate!) and it’s quick, easy and affordable – and what’s more, kids love the thought of sprinkling a little mess everywhere too…. and watchful household dogs don’t mind it at all! (see below)