This Sarah Coventry necklace and brooch most likely dates to the 1970s. With versatility to create your own look, a golden brooch forms the centrepiece of a necklace, attached by four clasps. The necklace can be won in a double-strand style (as show) or you could lengthen it and wear the necklace long. You can also completely detach the pearls altogether and just wear the golden brooch on its own. Sarah Coventry jewellery was founded in 1949 and has become popular with collectors…. find out more below.
About the designer: Sarah Conventry
The Sarah Coventry brand was established in 1949 by Charles Stuart. The Sarah Coventry name was selected in honour of Stuart’s granddaughter (Sarah) and the town of Coventry in England from which the Stuart family had emigrated from. The brand used a number of freelance designers to create a popular range of brooches, necklaces, watches, earrings and bracelets. The products were not available in department stores but instead were sold through house parties such as Tupperware and Avon. After WWII in the United States, many women had enjoyed a taste of working during the war effort – only to lose employment when the troops returned. This style of home selling proved to be very popular. Sarah Coventry pieces were also gifted on major game shows and beauty pageants seeing its popularity grow to become one of the most popular jewellery brands of the mid 20th century. Many advertisements for the brand positioned its pieces to be for “the woman who dares to be different”.